• Randomly selected nonprofits are invited to join the panel.
    • Leaders of the selected 501 c3 nonprofit organizations are invited. Organizations are randomly selected from the population of 501c3 nonprofit organizations in the arts & culture as well as human services sectors.
  • Invited nonprofits’ leaders sign up to be part of the panel.
    • By signing up, nonprofit leaders agree to receive online surveys via email about how nonprofits operate. Invited leaders can share their experience in the field and offer perspectives on effective nonprofit management.
  • Members of the panel participate in periodic surveys (2~3 times per year).
    • Nonprofit leaders can choose the maximum number of times he/she agrees to receive the survey invitations when signing up to be a part of the panel.
  • Members of the panel have exclusive access to the NORP study results.
    • Participating organizations can learn about how other nonprofits like yours operate under the uncertain circumstances of today. The NORP research team will send you summary reports upon their release and offers access to a password protected page where participants can access survey data.
  • Results of the studies will be published in leading academic and professional journals in the nonprofit field and contribute to the advancement of the art and science of nonprofit management.
    • The NORP study results will also help guide policy makers and funding agencies to make informed decisions that affect the important work that your organization does.

For more information about how opt-in online panel based research and its relevancy to the NORP, please click here: [PDF] “What is NORP and what is opt-in, online panel?”

Representativeness of the sample
Participants in the NORP are chosen and invited to join the research group through random selection. It should be pointed out that NORP data is not based on a strict random sample. Study results will be thus weighted by the size, location, type, and age of the organizations to closely reflect the demographic profile of the relevant study population.